Adidas Glitch – We invited adidas football creators to help us co-create a new Glitch experience. We shaped an entire campaign around a three-way philosophical split which came to life through three self-named cliques: Focus, Riiisk and The Pack. D&AD Pencil Winner
We co-wrote, co-shot and co-designed the content, including a unique visual identity for each clique. We gave the creators the keys to the adidas marketing machine and allowed them to go social, recruiting peers to join their cliques and attend an exclusive face-off event.
Through Glitch Cliques, we co-created a memorable brand experience, not an advertising message, resulting in hundreds of new followers to GlitchFam and a new injection of exclusivity and hype around Glitch: a brand created by the football community for the football community.